Branding: More Than a Logo
Your logo is important, yes, but your brand identity is so much more than a logo. Think about your favorite brands — whether that is a big one like Apple or Nordstrom or a small local business like Amante Marketplace or Moveable Feast & Co near me.
What do you think about when you think about Apple — the sleek, sexy electronics, the clean, streamlined stores, the friendly and knowledgable employees. Everything from the packaging, to the music to the scent of the store, offers an experience and you have a perception of the brand whether it is a negative or positive one.
My Creative Manager and I have recently been working on a rebrand for a large company based in NYC. They wanted to update and elevate their logo and make it more “New York”. Okay, great — we love updating brands and helping them evolve! I immediately started asking more about the personality they were looking to portray, what their future goals looked like, which product categories and consumers they were focusing on, keywords we wanted to associate with the brand, and more. In the initial project, they wanted to just update their logo, but we left the first meeting with a long list of ideas and to-do’s for the team to take back and work through. Now that we are further along in the project, we have outlined several brand directions utilizing what they worked through — we have a clear idea of how the personality would play out across their website, social media, product packaging, and selling tools.
Whether you like it or not, you personally have a brand. I have been able to see this play out really well with some people, while others are unknowingly hurting their brand. Talented women and business owners that are not paying attention to their activity on social media, having an updated LinkedIn, elevated looking website or Etsy shop, or the way they speak or dress. Nothing against them, building a personal brand isn’t everyone’s priority, but that is what will set apart some business owners and professionals from others. We have brands that come to us all the time wanting to promote and sell their products and wondering why they haven’t received traction. They may have a fabulous item, but if they haven’t taken the time to invest in photography and a simple website and social channels, companies are rarely going to give them a chance.
I am already working with a handful of women on elevating their personal brands and businesses and I love it. I am so excited that The Modern Mom Collective website and tools will be launching soon. We will be able to reach a larger audience and help so many women define their brands, grow in their careers or businesses, and create systems that work.
Make sure you are on the list and following along on Instagram — our first email went out this week, but the website will be launching soon!
www.instagram.com/themodernmomcollective
Talk more soon!
XO, Kate
Originally published at https://www.katemohan.com on October 1, 2021.
